For spreading the chain forward, the actress tagged NDTV's Prannoy Roy, Vikram Chandra and their team, her Fashion director Madhur Bhandarkar, Sidharth Roy Kapur and his team at Disney-UTV, the students and faculty of IIM-Ahmedabad, the Taxi Union and Auto-Rickshaw Union of Mumbai and the PC Rock stars among others.
Priyanka chose a place in Versova which she had visited during the shooting of her film Agneepath. "We had put up a big set over there for the basti (village) scene, and I remember there are people who live here, and there are children who play on mounds of garbage here, and that's their life," she recollected. Her idea was not to just clean up the place, but rehabilitate it. "That's the best we can do and eventually then it's up to them (the residents) to sustain it. I think the idea of doing this is to create something which is long lasting. And I hope for the best, and that it stays this way (clean)," she said.
Priyanka, who believes a change in mindset is the need of the hour for a clean and green India, is seen slipping her hands into a pair of pink gloves to pick garbage herself, and she seeks the help of the neighborhood's children for the activity. At the end of it all, the place looks clean and colorful with some graffiti and some plants. She said: "I wanted to do a bit more than just cleaning a few piles of garbage." Her effort was lauded by Narendra Modi in a tweet saying.
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